Can a Magazine Change a Country? One Year Later, an Update on Forbes and Liberia
By Randall Lane (FORBES) – Last June, Forbes convened more than 150 of the world’s greatest philanthropists at the United Nations for the larger purpose of making their giving more effective, as channeled through the prism of global poverty causes. Quietly, we were also testing a hypothesis: In an age when it’s cool to dismiss the power of “old media,” could a magazine, using its convening power, its vibrant digital platform and ability to shine a definitive spotlight on an issue, positively change the outlook for an entire country? In this case, Liberia, the world’s eighth-poorest.
(Note: this article features Last Mile Health)
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